cluetrain

Ah, the cluetrain manifesto.

I remember reading it when it came out, this fresh breeze of basic common sense. And the hype it created in the business media (or media business?) world. And how little, if anything, changed. Just words.

The world, even our little part of it, is as it is not because people don't know better, but because enough people want it that way. A saddening thought.